Brazilian model Gisele Bundchen wears a creation from the Colcci Winter collection during the Sao Paulo Fashion Week in Sao Paulo, Brazil, Tuesday, Nov. 4, 2014. (AP Photo/Andre Penner)

Does Values-Based Marketing Really Work?

Picture this: Gisele Bundchen throwing a mean right hook, then a left, and then another right at a punching bag while real-time social media mentions fly across the walls. Seeing the sometimes nasty nature of the messages, the iconic Brazilian supermodel taps into her strong will to rise above the noise, sweating it out in […]

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The Science Behind Why Facebook is So Addictive

There are about 7 billion people on Earth. Over 864 million of them check Facebook every day. That’s an awful lot of daily habits, and it’s part of the reason Facebook is worth some $200 billion. So why is the social network so addictive? Nir Eyal, a multiple-time entrepreneur and Stanford Graduate School of Business […]

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