tripadvisorgrowth

The Marketing Savvy Powering TripAdvisor’s Global Growth

TripAdvisor knows a thing or two about growth. In 2014, the world’s largest travel site saw 1.246 billion in revenue, an increase of 32% over 2013. The company’s product offering has expanded too. TripAdvisor’s Instant Booking Platform has growing steadily since its rollout in 2014; Priceline’s Booking.com was recently added to its roster of participants. […]

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travelbrandceospersonalization

What 10 Travel Brand CEOs Said About Personalization in 2015

Most travel brands saw their industry with tunnel vision this year through the ambient ‘authentic,’ ‘millennials’ and ‘personalization’ catch phrases as marketing campaigns rolled out, flights and hotels were at capacity and some destinations welcomed a record number of visitors. Most came as close to perfecting their millennial marketing as they’ll likely get and several […]

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chiefmarketingtechnologist

The Chief Marketing Technologist: Luxury or Necessity?

Three years ago, Gartner made headlines projecting that the CMO would outspend the CIO on technology by 2017. So far there has been little reason to doubt that bold prediction will come to pass. More recently, CEOs have said that digital marketing will be their biggest technology-enabled business investment over the next five years, according […]

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