machinelearningsmarteronlineexperience

Machine Learning Can Fuel Smarter Online Experiences

Machine learning technology is making strides and offers potential for companies to deliver increasingly tailored, user-specific online experiences. Machine learning seeks to discover meaningful patterns within large amounts of data. Coupled with continuing innovations in cloud computing and big data analytics, this technology could radically change how enterprises manage digital content to produce innovative online […]

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whocontrolsyourfacebookfeed

Who Controls Your Facebook Feed

Every time you open Facebook, one of the world’s most influential, controversial, and misunderstood algorithms springs into action. It scans and collects everything posted in the past week by each of your friends, everyone you follow, each group you belong to, and every Facebook page you’ve liked. For the average Facebook user, that’s more than […]

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automationintuition

Marketing Tech Evolves Beyond Automation and Toward Intuition

Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating demand and more toward a new role of anticipating demand. Instead of a focus on the “mechanization” of common processes like email management, marketing tech is becoming infused with a kind of “marketing intuition” — […]

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visualintroductionmachinelearning1

A Visual Introduction to Machine Learning

In machine learning, computers apply statistical learning techniques to automatically identify patterns in data. These techniques can be used to make highly accurate predictions. Keep scrolling. Using a data set about homes, we will create a machine learning model to distinguish homes in New York from homes in San Francisco. [Read More]

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travelbrandceospersonalization

What 10 Travel Brand CEOs Said About Personalization in 2015

Most travel brands saw their industry with tunnel vision this year through the ambient ‘authentic,’ ‘millennials’ and ‘personalization’ catch phrases as marketing campaigns rolled out, flights and hotels were at capacity and some destinations welcomed a record number of visitors. Most came as close to perfecting their millennial marketing as they’ll likely get and several […]

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howairlinesbigdataprice

How Airlines Are Using Big Data to Price Your Ticket

Airlines are now able to collect more data than ever on their passengers, and they’re using this data to build profiles on individual passengers. By building individual profiles on passengers with information such as lifestyle purchase choices, flying habits, and even passenger financial position, they’re able to come up with clever ways to give you […]

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ibmwatson

IBM Watson Can Analyze the Tone of a Message

IBM researchers have created the IBM Watson Tone Analyzer, a supercomputer application which can read a message and judge the tone conveyed in the message. This is the kind of task that a human can do naturally, but that takes a lot more intelligence than a computer can usually deliver. But Rama Akkiraju, distinguished engineer […]

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copynetflix

How to Copy Netflix

I worked in Marketing at Netflix for eleven years, so I frequently get asked to have conversations about the Netflix I knew, its transition to what it is doing now, and how it is structured. The undercurrent of these questions is always the same: how can the magic of Netflix’s meteoric success be recreated? Netflix […]

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machinelearningaffectbusiness

How Machine Learning Will Affect Your Business

Machine learning techniques may have been used for years, but recently there has been an explosion in their applications. In fact, in a recent Q3 earnings call, Google CEO Sundar Pichai said “Machine learning is a core, transformative way by which we’re re-thinking how we’re doing everything.” And they’re far from the only business making […]

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wonderfulworldrecommender

The Wonderful World of Recommender Systems

I recently gave a talk about recommender systems at the Data Science Sydney meetup (the slides are available here). This post roughly follows the outline of the talk, expanding on some of the key points in non-slide form (i.e., complete sentences and paragraphs!). The first few sections give a broad overview of the field and […]

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curationandalgorithms

Curation and Algorithms

Jimmy Iovine spared no words when it came to his opinion of algorithms during the unveiling of Apple Music: “The only song that matters as much as the song you’re listening to right now is the one that follows this. Picture this: you’re in a special moment…and the next song comes on…BZZZZZ Buzzkill! It probably […]

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futureofalgorithmicpersonalization

The Future of Algorithmic Personalization

Personalization algorithms influence what you’ve chosen yesterday, what you choose today and what you’ll be choosing tomorrow. Simultaneously, there seems to be something wrong with personalization. We are continuously bumping into obtrusive, uninteresting ads. Our digital personal assistant isn’t all that personal. We’ve lost friends to the algorithmic abyss of the News feed. The content […]

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