contentagenciesofrecord

Why Brands Need Content Agencies of Record

A long time ago on a planet not so far away, brand marketers had it easy. They could hire an agency of record that would not only make fantastic TV, print and radio ads, but also place them in front of the right audience at the right time. As the world grew more complex, we […]

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whysimplebrandswin

Why Simple Brands Win

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders. For the past six […]

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4missionstatements

4 Essential Elements of All Successful Mission Statements

Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions for companies and people by asking them to articulate where they want to go. There are few better examples of this than mission statements. When done well, a good […]

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nooneisreading

Why No One is Reading Your Marketing Content

Marketing in a digital economy is more difficult now than it was in the days of mass media. Then, big budgets and strong messages were enough to get consumers to remember you. Today, not only have audiences fragmented, requiring a more targeted approach, but digital activity is tracked — so even if you succeed in […]

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