Why Brands Must Take a Cue From the Music Industry

In October, the Cannes Lions International Festival of Creativity announced plans to launch Entertainment and Entertainment for Music segments as a part of its annual event honoring exceptional work in advertising. This strategic move by the Cannes organizers is significant in its recognition of the intrinsic and indisputable connection between advertising and the music and […]

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Curation and Algorithms

Jimmy Iovine spared no words when it came to his opinion of algorithms during the unveiling of Apple Music: “The only song that matters as much as the song you’re listening to right now is the one that follows this. Picture this: you’re in a special moment…and the next song comes on…BZZZZZ Buzzkill! It probably […]

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