macroofnativeadvertising

The Macroeconomics of Native Advertising

The introduction of the Internet to US households in the early 90’s has forever changed the media landscape and how consumers discover and engage with content. From the very first banner ad to the present day machine learning and programmatic media buys, paid media has seen many innovative iterations over these few decades. This new […]

Read More »

stateofcontentmarketingwhysomany

State of Content Marketing: Why So Many Companies Fail at Content Marketing

The content marketing industry is, perhaps, the fastest growing area of digital marketing today. According to the Content Marketing Institute/MarketingProfs 2015 Content Marketing Benchmark report, 55 percents of marketers are planning to spend more on content marketing in the next 12 months, seven in 10 are creating more content and the average enterprise spends one […]

Read More »