Why Simple Brands Win

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders. For the past six […]

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Localization Lessons From Netflix’s Passage to India

During the past few months, leading streaming service Netflix announced major updates to its service that indicate a turn toward emerging markets: carrier billing and in-app subscription sign-ups–two vital elements in these regions. Most recently, chief executive Reed Hastings announced the company may begin to produce Bollywood content, hinting that Netflix is about to dive […]

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How to Copy Netflix

I worked in Marketing at Netflix for eleven years, so I frequently get asked to have conversations about the Netflix I knew, its transition to what it is doing now, and how it is structured. The undercurrent of these questions is always the same: how can the magic of Netflix’s meteoric success be recreated? Netflix […]

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