whatyouneedtobuildleadershipcred

CEO to CMO: What You Need to Build Leadership Cred

Marketing leaders with an eye on the C-Suite need to manage the journey and be effective with boards of directors. From the Kellogg School interviews, top executives Homi B. Patel, Rick Lenny, Matthew Paull, and Mary Dillon offer marketing leaders advice on what they can do to foster effective team and board interactions. [Read More]

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outsourcingdatasciencewhatyouneedtoknow

Outsourcing Data Science: What You Need to Know

More companies are creating data science capabilities to enable competitive advantages. Because data science talent is rare and the demand for such talent is high, organizations often work with outsourced partners to fill important skill gaps. Here are a few reasons to consider outsourcing. What can go right and wrong along the way? [Read More]

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4missionstatements

4 Essential Elements of All Successful Mission Statements

Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions for companies and people by asking them to articulate where they want to go. There are few better examples of this than mission statements. When done well, a good […]

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