tripadvisorgrowth

The Marketing Savvy Powering TripAdvisor’s Global Growth

TripAdvisor knows a thing or two about growth. In 2014, the world’s largest travel site saw 1.246 billion in revenue, an increase of 32% over 2013. The company’s product offering has expanded too. TripAdvisor’s Instant Booking Platform has growing steadily since its rollout in 2014; Priceline’s Booking.com was recently added to its roster of participants. […]

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whysimplebrandswin

Why Simple Brands Win

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders. For the past six […]

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10usergeneratedcontent.jpeg

10 User-Generated Content Campaigns That Actually Worked

Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities […]

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markettomillennialsoutoftheway

Market to Millennials by Getting Out of the Way

In 2010, Nike launched the Nike+ app, which allowed runners to track and share their paths via Twitter and Facebook. But it wasn’t only the transparency to running routes that made the interaction compelling. The key interaction was this: When a user online “liked” your path while you were running, you would hear cheers and […]

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consumerintent

Why Consumer Intent is More Powerful Than Demographics

Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics […]

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marketersfurtherbehindthanrealize

Study Finds Marketers are Prioritizing Personalization… But are Further Behind Than They Realize

A new study by Forrester, commissioned by SAP Hybris, finds that although marketers are prioritizing personalization efforts across channels, they are less advanced than their customers think or expect. The study compares the perspectives of 200 marketers with those of 1200 consumers. Although two-thirds of the marketers surveyed rate their personalization efforts as “very good” […]

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shareinforeturn

80% of Consumers Willing to Share Info, but Few Think They’re Getting Much in Return

Aimia, a data-driven marketing and loyalty analytics company, recently surveyed 20,000 people in 11 countries and found 80% were willing to share personal data, such as their names, email addresses, and nationalities with brands. But only 8% said they thought sharing that info netted them special benefits. Consumers are aware that their data is worth […]

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contentmakeitonmobile

Can Your Content Make it on Mobile?

With more than half of digital content now consumed via mobile devices, approaching its creation with a mobile mind-set has become a must. The problem is, taking desktop content and merely porting it over to mobile is not going to work, experts said. So where is a marketer to start? The first step is to […]

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