15statspersonalization

15 Mind-Blowing Stats About Personalization

Personalization — a.k.a. one-to-one-marketing — has become key to standing out in today’s cluttered digital media environment. But while many organizations say they already provide experiences and communications that are uniquely relevant to existing and potential customers, the truth is they are not quite “there” yet. Companies still face major issues in personalization, such as […]

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