outsourcingdatasciencewhatyouneedtoknow

Outsourcing Data Science: What You Need to Know

More companies are creating data science capabilities to enable competitive advantages. Because data science talent is rare and the demand for such talent is high, organizations often work with outsourced partners to fill important skill gaps. Here are a few reasons to consider outsourcing. What can go right and wrong along the way? [Read More]

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ideocreativity

Three Creativity Challenges from IDEO’s Leaders

People often ask us how they can become more creative. Through our work at the global design and innovation firm IDEO and David’s work at Stanford University’s d.school, we’ve helped thousands of executives and students develop breakthrough ideas and products, from Apple’s first computer mouse to next-generation surgical tools for Medtronic to fresh brand strategies […]

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automationcmosdodifferently

Marketing Automation Lessons: What CMOs Would Do Differently Next Time

Marketing automation has become one of the foundation technologies for marketing teams looking to improve the way they identify prospects, nurture leads and manage customer communications. But these platforms don’t work in isolation, nor can they simply be implemented without the right support structures, change management processes and strategies in place. With the benefit of […]

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speedscalecustomerjourney

Speed and Scale: Unlocking Digital Value in Customer Journeys

Digitization is a profound transformation.1 When a global bank reinvented its onboarding process for commercial clients, the results included dramatically reduced costs, a market-beating customer experience—and an exhausted organization wondering how ambitious it should be. Could it repeat what it just went through for the rest of its business? How could it possibly do more […]

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machinelearningaffectbusiness

How Machine Learning Will Affect Your Business

Machine learning techniques may have been used for years, but recently there has been an explosion in their applications. In fact, in a recent Q3 earnings call, Google CEO Sundar Pichai said “Machine learning is a core, transformative way by which we’re re-thinking how we’re doing everything.” And they’re far from the only business making […]

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