theeconomistcreativeprogrammaticdiplay

The Economist: Finding New Readers With Creative Programmatic Display

For a while now, many have bemoaned the lack of creativity in display and programmatic advertising. The Economist bucked the trend last year, creating one of the most eye-catching and witty campaigns of 2015, and winning a Masters of Marketing award in the process. Proximity London was behind the work, marrying provocative content and contextual […]

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agencytransparency2015

What We Learned About Agency Transparency in 2015

Agency transparency has been a hot topic for a couple of years, but in 2015, the issue came to a head. Agencies were finally forced to be more open about what they do and who they really work for — and whether they truly are “agents” working in clients’ best interests. Here are the five […]

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deadlymythsdemythified

Digital Marketing & Analytics: Five Deadly Myths De-Mythified!

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I’ve had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don’t have enough money or opportunity or people. But, simply because their broader framing of […]

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digitalovernext

The Digital Revolution is Over: Five Predictions for What Comes Next

Two decades of innovation and disruption have built a world where it no longer makes sense to distinguish between digital and traditional forms of marketing. The future isn’t jet packs and SoLoMo (remember that one?), it’s traditional ideas brought to life with new tools and traditional channels reinvigorated by new ideas. This new, omnichannel world […]

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