lenadunhamlennyletter

Lena Dunham’s Lenny Letter Has Grown to 400,000 Subscribers With a 65 Percent Open Rate

It’s been less than six months since Lenny Letter, an email newsletter aimed at young women created by Girls creator Lena Dunham and her co-producer Jenni Konner, launched. Lenny Letter would have gotten attention and subscribers even if it were much less meaty than it actually is. But the newsletter, which comes out twice a […]

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theeconomistcreativeprogrammaticdiplay

The Economist: Finding New Readers With Creative Programmatic Display

For a while now, many have bemoaned the lack of creativity in display and programmatic advertising. The Economist bucked the trend last year, creating one of the most eye-catching and witty campaigns of 2015, and winning a Masters of Marketing award in the process. Proximity London was behind the work, marrying provocative content and contextual […]

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instantarticlesnick

Are Facebook’s Instant Articles Actually Beneficial to Publishers?

For most of their history, media companies have controlled the two great pillars of publishing success: production and delivery. They owned the content we wanted and the the means of delivering it — and therefore monetizing it. But that’s changing rapidly. Distribution is no longer a competitive advantage: content isn’t constrained to any one time, […]

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twittermonetizewholeinternet

How Twitter Could Monetize the Entire Internet in One Click

So, Twitter’s in a hole. User growth stagnant, stock price plummeting, laying people off, swirling questions around how/whether Jack Dorsey can fix things. Herein, we offer a proposal for how Twitter, with a very modest effort, could monetize (almost) the entire Internet, gain enormous goodwill, juice their earnings, help save journalism, and help motivate new […]

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loreallaunchmagazine

Why L’Oréal Launched a Beauty Newsroom

It turns out that the biggest cosmetics company in the world has a strong editorial background. And that dedication to storytelling lives on to this day through L’Oréal’s creative marketing efforts. The company’s U.S. branch has already launched Makeup.com, an online publication that publishes beauty tips and trend reports. As Melissa Lafsky writes on TCS, […]

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marriottcontentstudio

‘We’re a Media Company Now': Inside Marriott’s Incredible Money-Making Content Studio

When you walk into the ground floor of Marriott’s headquarters, it fittingly looks like the lobby of a modern hotel—chic white lounges, cozy pods, even a friendly receptionist. But then you notice nine flashing screens encased in glass walls, like a TV control room that has been teleported from Hollywood to Bethesda, Maryland. In a […]

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curationandalgorithms

Curation and Algorithms

Jimmy Iovine spared no words when it came to his opinion of algorithms during the unveiling of Apple Music: “The only song that matters as much as the song you’re listening to right now is the one that follows this. Picture this: you’re in a special moment…and the next song comes on…BZZZZZ Buzzkill! It probably […]

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