theeconomistcreativeprogrammaticdiplay

The Economist: Finding New Readers With Creative Programmatic Display

For a while now, many have bemoaned the lack of creativity in display and programmatic advertising. The Economist bucked the trend last year, creating one of the most eye-catching and witty campaigns of 2015, and winning a Masters of Marketing award in the process. Proximity London was behind the work, marrying provocative content and contextual […]

Read More »

tripadvisorgrowth

The Marketing Savvy Powering TripAdvisor’s Global Growth

TripAdvisor knows a thing or two about growth. In 2014, the world’s largest travel site saw 1.246 billion in revenue, an increase of 32% over 2013. The company’s product offering has expanded too. TripAdvisor’s Instant Booking Platform has growing steadily since its rollout in 2014; Priceline’s Booking.com was recently added to its roster of participants. […]

Read More »