guidetoperfectheadline

A Marketer’s Guide to the Perfect Headline

Let’s start with a fundamental question: How are posts shared? It’s not the blog post, tool, or resource that gets shared. That might be what motivates the person who is sharing it, but all that ends up getting shared is the headline. The headline is what you share with your subscribers, it’s what people see […]

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trustnottraffic

Why You Should Focus On Trust, Not Traffic

One of the most intoxicating measurements in all of marketing is “web traffic.” It’s measurable. It’s binary. We can actually do something to affect the results. It makes us feel good to see the “hockey stick” graph of all these new visitors surfing our site. But as any experienced marketer knows, for most businesses, nearly […]

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contagiousindexviralcontent

Can the ‘Contagious Index’ Unlock the Secret to Viral Content?

What makes some social content go viral while others never get out of the gate? Wharton professor Jonah Berger and marketing agency DigitasLBi think they know. As the author of the bestselling book Contagious: Why Things Catch On, Berger teamed up with DigitasLBi data scientists to explore the mechanics of virality and social transmission in […]

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redesigningblogcustomersinmind

Redesigning a Company Blog With Customers in Mind

The Resource Guru blog is many things. Aside from being a vital component in our marketing arsenal, it acts as a window into our business and a channel through which we can start meaningful conversations with our readers. We’re driven daily to achieve a product-market fit where all our customers are happy, so we’re enthusiastic […]

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thecasefortumblr

The Case for Tumblr: Three Reasons You May Overlook It and Three Reasons You Shouldn’t

If you’re selling something, you should be wary of overlooking Tumblr. It’s the dark horse candidate of social media. Whether you’re a freelance photographer or a multinational corporation, it can provide your brand a lot of value. Tumblr, launched in 2007, is a relatively middle-aged social network. It’s younger than networks such as Twitter and […]

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