boringcomplexortough

Boring, Complex, or Tough to Differentiate Product? These Marketing Tips are For You

We can’t all market the latest wearables, hottest fashions, or simplest services. In fact, many marketers face a tough task when they begin work every day: marketing something with a value that’s, quite frankly, difficult to articulate. The Marketing Cloudcast, the marketing podcast from Salesforce, talked with Jonathan Kranz, Principal of Kranz Communications and author […]

Read More »

whysimplebrandswin

Why Simple Brands Win

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders. For the past six […]

Read More »