lenadunhamlennyletter

Lena Dunham’s Lenny Letter Has Grown to 400,000 Subscribers With a 65 Percent Open Rate

It’s been less than six months since Lenny Letter, an email newsletter aimed at young women created by Girls creator Lena Dunham and her co-producer Jenni Konner, launched. Lenny Letter would have gotten attention and subscribers even if it were much less meaty than it actually is. But the newsletter, which comes out twice a […]

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spendsocialmedia

How to Spend a Social Media Budget

You’ve heard about those huge companies, who spend millions of dollars every month on marketing, right? You have definitely heard of others too, who don’t spend almost anything. Regardless of how much you are planning to invest in your marketing budget, it’s obvious that you should spend it wisely. What would you do if you […]

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inboundguidenewsjacking

The Inbound Marketer’s Complete Guide to Newsjacking

Breaking news, you guys! Something really important happened in your industry. Or in an industry tangentially related to yours. Or … somewhere in the world … completely unrelated to your industry. If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of […]

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createyoursocialmediastrat

How to Create Your Social Media Strategy

When it comes to building a solid social media strategy, there are many things to consider. From goals, to content, branding and audience engagement, it can feel complex. But the good news? Designing a winning strategy doesn’t have to be hard. In fact, I’ve seen businesses succeed with as little as a 3-part strategy written […]

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deadlymythsdemythified

Digital Marketing & Analytics: Five Deadly Myths De-Mythified!

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I’ve had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don’t have enough money or opportunity or people. But, simply because their broader framing of […]

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instantarticlesnick

Are Facebook’s Instant Articles Actually Beneficial to Publishers?

For most of their history, media companies have controlled the two great pillars of publishing success: production and delivery. They owned the content we wanted and the the means of delivering it — and therefore monetizing it. But that’s changing rapidly. Distribution is no longer a competitive advantage: content isn’t constrained to any one time, […]

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mailchimpserial

How MailChimp is Benefiting From the Return of Serial

Ever since Serial burst onto the scene last year, becoming the first true podcast hit, more advertisers have been paying attention to a medium that is, in fact, 10 years old. And perhaps no advertiser has reaped the benefits like email-marketing service MailChimp, which became almost as big a hit as Sarah Koenig’s weekly dive […]

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5holidaysocial

5 Rules for Socially Engaged Holiday Marketing

The holiday season is upon us and ShareThis has distilled five essential rules for reaching socially engaged consumers. Knowing what your consumers are talking about heading into the holidays with pre-holiday shopper insights can make all the difference. With the digital world being the primary driver of both online and in-store traffic, ShareThis used a […]

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contentboringindustry

How to Succeed at Content Marketing in a Boring Industry

It’s easy to grab attention if you’re The Donald. There’s been no hotter topic on social media in 2015 than the Apprentice boss turned political lightning rod. Love him, hate him or just want to see what happens next, people can’t get enough of Donald Trump’s blitzkrieg towards the presidency. Trump’s meteoric rise to GOP […]

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roadtocmo

The Road to CMO: 7 Marketing Experts on Reaching the C-Suite

For marketing professionals, there’s no higher pinnacle than reaching the coveted status of CMO. The chief marketing officer is responsible for multi-faceted aspects of an organization’s comprehensive marketing strategy, from data-driven analytics to rebrands to social media campaigns. It’s a challenging job, but one that can also be extremely rewarding. Below, we spoke with seven […]

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twittermonetizewholeinternet

How Twitter Could Monetize the Entire Internet in One Click

So, Twitter’s in a hole. User growth stagnant, stock price plummeting, laying people off, swirling questions around how/whether Jack Dorsey can fix things. Herein, we offer a proposal for how Twitter, with a very modest effort, could monetize (almost) the entire Internet, gain enormous goodwill, juice their earnings, help save journalism, and help motivate new […]

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contagiousindexviralcontent

Can the ‘Contagious Index’ Unlock the Secret to Viral Content?

What makes some social content go viral while others never get out of the gate? Wharton professor Jonah Berger and marketing agency DigitasLBi think they know. As the author of the bestselling book Contagious: Why Things Catch On, Berger teamed up with DigitasLBi data scientists to explore the mechanics of virality and social transmission in […]

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