A Visual Introduction to Machine Learning

In machine learning, computers apply statistical learning techniques to automatically identify patterns in data. These techniques can be used to make highly accurate predictions. Keep scrolling. Using a data set about homes, we will create a machine learning model to distinguish homes in New York from homes in San Francisco. [Read More]

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15 Mind-Blowing Stats About Generation Z

Members of Gen Z, born after 1995, are quite different than their Millennial counterparts, with their own set of expectations when interacting with companies. They are the first truly mobile-first generation, so they place a big emphasis on personalization and relevance. In addition, Gen Zers are entrepreneurial and resourceful, courtesy of growing up during a […]

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15 Mind-Blowing Stats About Personalization

Personalization — a.k.a. one-to-one-marketing — has become key to standing out in today’s cluttered digital media environment. But while many organizations say they already provide experiences and communications that are uniquely relevant to existing and potential customers, the truth is they are not quite “there” yet. Companies still face major issues in personalization, such as […]

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