Competing on Customer Journeys

The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call the shots, hunting down what they want when they want it and getting it delivered to their doorsteps at a rock-bottom price. In response, retailers and service providers have […]

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Selling Feelings

One of the more famous marketing frameworks is the Marketing Mix, also known as “The Four P’s.” According to the framework there are four key components to a marketing plan: Product (what is actually sold) Price (how much the product is sold for) Promotion (how customers find out about the product) Place (where the product […]

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Redesigning a Company Blog With Customers in Mind

The Resource Guru blog is many things. Aside from being a vital component in our marketing arsenal, it acts as a window into our business and a channel through which we can start meaningful conversations with our readers. We’re driven daily to achieve a product-market fit where all our customers are happy, so we’re enthusiastic […]

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Can Your Content Make it on Mobile?

With more than half of digital content now consumed via mobile devices, approaching its creation with a mobile mind-set has become a must. The problem is, taking desktop content and merely porting it over to mobile is not going to work, experts said. So where is a marketer to start? The first step is to […]

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The Science Behind Why Facebook is So Addictive

There are about 7 billion people on Earth. Over 864 million of them check Facebook every day. That’s an awful lot of daily habits, and it’s part of the reason Facebook is worth some $200 billion. So why is the social network so addictive? Nir Eyal, a multiple-time entrepreneur and Stanford Graduate School of Business […]

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