4missionstatements

4 Essential Elements of All Successful Mission Statements

Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions for companies and people by asking them to articulate where they want to go. There are few better examples of this than mission statements. When done well, a good […]

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Brazilian model Gisele Bundchen wears a creation from the Colcci Winter collection during the Sao Paulo Fashion Week in Sao Paulo, Brazil, Tuesday, Nov. 4, 2014. (AP Photo/Andre Penner)

Does Values-Based Marketing Really Work?

Picture this: Gisele Bundchen throwing a mean right hook, then a left, and then another right at a punching bag while real-time social media mentions fly across the walls. Seeing the sometimes nasty nature of the messages, the iconic Brazilian supermodel taps into her strong will to rise above the noise, sweating it out in […]

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