The Case for Tumblr: Three Reasons You May Overlook It and Three Reasons You Shouldn’t


If you’re selling something, you should be wary of overlooking Tumblr. It’s the dark horse candidate of social media. Whether you’re a freelance photographer or a multinational corporation, it can provide your brand a lot of value.

Tumblr, launched in 2007, is a relatively middle-aged social network. It’s younger than networks such as Twitter and Facebook, but newer than Instagram and Pinterest. Yet it falls behind most networks in traffic and user data, causing many brands to pour relatively little time into Tumblr (if they even have one). Here are a few quick numbers for context: [Read More]