The Great Unbundling of Marketing is Here


We’ll soon be saying sayonara to the CMO role we used to know.

Marketing has a problem nowadays: It’s too confusing. Too many technology solutions for too many acquisition channels generating too many data points, with every one of them changing faster than ever, and by the time you learn what’s new, the rules have changed again. It’s just too many moving parts, yet marketing is more important than it’s ever been.

In an overcrowded, hyper-saturated, and extremely noisy world, you need marketing to help you to stand out from your competitors. Or you’re dead. [Read More]