The Magic That Makes Spotify’s Discover Weekly Playlists So Damn Good

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This morning, just like every Monday morning, 75 million Spotify users received a great new mixtape: 30 songs that feel like a gift from a music-loving friend, who might once have made a cassette tape with your name scrawled across the front.

But these playlists, from Spotify’s Discover Weekly service, were cooked up by an algorithm.

Automated music recommendations are hardly new, but Spotify seems to have identified the ingredients of a personalized playlist that feel fresh and familiar at the same time. That’s potentially a big advantage over competitors like Pandora, Google, and Apple, which largely have the same bottomless catalog of music but take very different approaches to picking the best songs for each user. [Read More]