The Science Behind Why Facebook is So Addictive


There are about 7 billion people on Earth.

Over 864 million of them check Facebook every day.

That’s an awful lot of daily habits, and it’s part of the reason Facebook is worth some $200 billion.

So why is the social network so addictive?

Nir Eyal, a multiple-time entrepreneur and Stanford Graduate School of Business lecturer, has written a book that answers that high-stakes question. We recently spoke to him, and he had this to say about why Facebook is so addictive: [Read More]