What 10 Travel Brand CEOs Said About Personalization in 2015


Most travel brands saw their industry with tunnel vision this year through the ambient ‘authentic,’ ‘millennials’ and ‘personalization’ catch phrases as marketing campaigns rolled out, flights and hotels were at capacity and some destinations welcomed a record number of visitors.

Most came as close to perfecting their millennial marketing as they’ll likely get and several brands ceded considerable control to locals to help fill travelers’ demand for authenticity. But many brands continued to underperform with personalization, however, despite introducing products aimed at developing deeper relationships with travelers while getting served news that their customers feel they don’t know them like they should. [Read More]