Why Brand and Messaging Should Be Part of Your Initial Strategy: A Look at Hipmunk

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Building your company’s brand and messaging is immensely important as they tell the story of your product and company. According to Stanford, branding is “what people say, feel and think about an organization. It’s a set of mental and experiential associations that, when taken together, tell the story of who you are.” Branding done right makes people say things like, “This brand reflects my personality” or “I like the values this brand stands for” which ultimately affects reputation, conversion and sales. Strong brand value gives companies an edge in a crowded marketplace and helps companies to compete on things other than price which leads to a stronger relationship with customers. [Read More]