Why Brands Must Take a Cue From the Music Industry

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In October, the Cannes Lions International Festival of Creativity announced plans to launch Entertainment and Entertainment for Music segments as a part of its annual event honoring exceptional work in advertising.

This strategic move by the Cannes organizers is significant in its recognition of the intrinsic and indisputable connection between advertising and the music and entertainment industries. During the announcement, Russell Wallach, President of Live Nation Media said, “The power of music to create memorable brand experiences when artists and marketers partner is a testament to how well entertainment and advertising fit together.” My sentiments exactly.

Not only do entertainment and advertising fit together, advertisers have a very important lesson to learn from the music industry — the art of developing and retaining fans. [Read More]