A long time ago on a planet not so far away, brand marketers had it easy. They could hire an agency of record that would not only make fantastic TV, print and radio ads, but also place them in front of the right audience at the right time.
As the world grew more complex, we started to see these AORs split into discrete units that focused more intently on one part of the action. First, creative AORs separated from media AORs. Then traditional split from digital. Then we saw the emergence of social AORs.
Now, it’s becoming increasingly clear that brands need content AORs. [Read More]