Why L’Oréal Launched a Beauty Newsroom

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It turns out that the biggest cosmetics company in the world has a strong editorial background. And that dedication to storytelling lives on to this day through L’Oréal’s creative marketing efforts. The company’s U.S. branch has already launched Makeup.com, an online publication that publishes beauty tips and trend reports. As Melissa Lafsky writes on TCS, the tone perfectly nails “the beauty-expert friend who always looks her best and genuinely wants to help you do the same.” [Read More]