If you want a successful online business these days, it’s not enough to simply close the sale. You’ve got to help your customers fall in love with your business.
One thing I’ve noticed lately is that everyone is talking about making a business and its marketing “customer-centered.” But when you get right down to it, not all that many brands are actually doing it. It’s a great opportunity for an agile brand to outshine the competition and achieve ever-higher levels of success. In fact, 81% of companies who provide great customer experiences and service do much better than their competitors, according to the 2009 “Customer Experience Maturity Monitor” report from the Peppers & Rogers Group.
Smart business owners know that every customer relationship lost, either to a competitor or otherwise, costs them an average of $289 each year. And if you’re thinking you can just make up for that cost with new customers, think again. Turns out, it costs six to seven times more to acquire a new customer than it does to retain an existing one.
If you’re ready to help your customers fall in love with your business, then read on for ten ways to do just that. [Read More]